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Watch the entire Foxtel Media Upfront Show below.

In 2026, we have the winning formula to get your brand match fit

50+ sports
100+ content partners
70,000+ hours of live and on demand content on BINGE
Branded storytelling division, Narratv

Foxtel Media Retail Plus
Gaming partnership with Livewire
All new ad formats
Data Partnership with Snowflake



New environments and audiences via Foxtel Socials
Market-first AI sports mate,
Kayo Buddy
Proven ROI

Announcements
Foxtel Media and DAZN level up with new ad formats, AI companion on Kayo SPORTS and BINGE revamp
Foxtel Media and global sports streaming parent-company, DAZN, have unveiled a wave of advanced advertising innovations at the Foxtel Media Upfront.
Foxtel Media and Livewire join forces to revolutionise gaming advertising in Australia
Foxtel Media and Livewire, the global leader in gaming marketing, today announced a new multi-year strategic partnership designed to unlock the world of video gaming for Australian brands.
Foxtel Media reveals Narratv, new brand-funded storytelling division to drive audience connection
Foxtel Media is introducing Narratv, a new branded storytelling division dedicated to creating compelling, premium, brand-funded content for prime time television.
Foxtel Media launches Retail Plus to connect commerce and content
Foxtel Media is introducing Retail Plus, a new retail media offering designed to help brands reach audiences with smarter targeting, seamless e-commerce integration, and premium content that drives measurable business outcomes.
BINGE commissions documentary based on infamous bank robber brenden abbott
BINGE commissioned "The Postcard Bandit," a two-part documentary on the infamous bank robber Brenden Abbott. This true-crime series, complementing the drama "RUN," offers an in-depth look at his life and ongoing legal battle.
BINGE and UK's Channel 4 commission new reality series “Apocalypse”
BINGE has announced APOCALYPSE, an epic, emotionally charged reality series commissioned by the UK’s Channel 4 in partnership with BINGE. APOCALYPSE asks the ultimate question: Could you survive the end of the world?
Kayo SPORTS unveils unmatched sports offering
Kayo SPORTS announced new partnerships, solidifying its position as Australia's premier sports streaming service. It offers unmatched coverage of global and local sports, promising an ultimate viewing experience.
BINGE reveals upcoming content slate
BINGE unveiled its 2026 content slate, promising unrivalled entertainment with new local commissions, returning fan-favorite originals, and a huge range of anticipated global shows.
Event Gallery
Winner of the Game

Thanks to everyone who joined us and Entered The Game.
We are pleased to announce the champion of Foxtel Media Upfront 26:
Chris Ernst, Dentsu
Top 10 leaderboard:
2. Bella Wilkin, WPP Media
3. Aidan Ryan, Dentsu
4. Sophie Bennetts, Initiative
5. Adam Baker, Baker Advertising and Marketing
6. Dean Schwal, PMG
7. Matt Eaton, Marketing-Interactive
8. Craig Munks, Youi
9. Louis Mayne, Hearts & Science
10. Sam Murray, Hearts & Science

Ready to enter the game?
Contact your Foxtel Media representative today.
NSW:
Rachel Miller, Head of Sydney Sales
Rachel Smith, Group Business Director
Nicholas Olive, Group Business Director
Hayden Micallef, Group Business Director
Theresa Rose, Group Business Director
Edith Pick, Head of Partnerships –
Global Channels
VIC:
Rian Wisemantel, Melbourne Sales Director
William Barrie, Group Sales Manager
Jim Wilson, Group Business DirectorJim.Wilson@foxtel.com.au
QLD:
Katherine Frost, Brisbane Sales Director
SA
Nicole Burton, State Sales Manager
WA:
Karen Papalia, Perth Sales Director
Ashley Woodrow, State Sales Manager
Sport Sales
Jackson Forbes, Head of Sport Sales - NSW, Brisbane & Adelaide
Jackson.Forbes@foxtel.com.au
Sport Sales, VIC
Monika Poposki, Head of Sport Sales - Melbourne & Perth
Media Enquiries
Erin Zillman, Head of Marketing & Communications
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